Turn clinical evidence to your brand's advantage

You’ve done the hard part: the clinical trials, real-world studies, user engagement metrics. The proof is there. Your product works. But that proof isn’t doing much for your brand if no one knows how to talk about it.

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We see it all the time: health-tech companies invest heavily in research and validation, but that science stays siloed—trapped in complex charts, dashboards, or decks built by experts for other experts. The result is that sales, marketing, and customer-facing teams fall back on generic buzzwords, and buyers are left guessing what actually makes your product different.

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The problem isn’t the science. It’s that it hasn’t been translated into a story.

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When evidence doesn’t travel, your message falls flat

At FitMinded, a partner of ours that helps digital health companies translate science into strategy,they they call it “traveling science”—the idea that your evidence should be put to work across your entire organization, not locked away with your clinical team.

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When science stays siloed, here’s what happens:

• Marketing messaging lacks specificity and substance
• Sales can’t confidently explain what makes your product credible
• Customer success can’t tie usage stats to clinical or business impact
• Product and leadership teams miss opportunities to use science in strategic decisions
  
  

Take one digital health company we worked with. They had excellent retention and engagement data, but it lived in product dashboards with no clear owner. Sales defaulted to talking in general terms about “a great member experience,” which didn’t land with buyers. Once they invested in internal messaging and training to make the data understandable and usable, win rates started to rise.

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Your science is your differentiator

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In health-tech, differentiation isn’t just about features—it’s about outcomes. Your scientific credibility can be your brand’s sharpest tool, but only if people know how to use it.

What does that look like?

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• Tying scientific data directly into your core value prop, not saving them for the appendix
• Making your evidence accessible to non-technical stakeholders, internal and external
• Training teams to speak fluently—and confidently—about your approach and results

One early-stage company used a FitMinded-led beta test to generate compelling early evidence for their pain management app. By packaging it into clear, jargon-free messaging, they were able to open doors with investors and clinicians before a formal raise.

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A simple framework to make your science usable

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If your clinical and product teams are sitting on strong data but your commercial teams can’t explain it, it’s time to close the gap.

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Here’s a proven framework we use to help clients bridge that gap:

• Extract the right proof: Find the most compelling evidence—clinical results, engagement metrics, real-world outcomes
• Translate it for humans: Ditch the jargon. Focus on clarity, accuracy, and relevance. Make it understandable without oversimplifying
• Build internal tools: Create the materials your team needs to use the science: FAQ docs, sales one-pagers, training decks, messaging briefs
• Practice and reinforce: Make fluency part of your culture. Bake it into onboarding, sales enablement, team meetings, and ongoing training
  
  

One growth-stage health-tech company used this process to help their sales team handle buyer objections more effectively. With targeted coaching, cross-functional training, and usable messaging, they went from vague hand-waving to confident, evidence-backed conversations. No PhD required.

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What happens when science flows freely

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When your clinical narrative isn’t just accurate—but also usable—your business sees the difference:

• Messaging becomes more credible and distinctive
• Sales conversations go deeper and close faster
• Teams across the org make better-aligned decisions
• Your investor pitch gains clarity and traction
  
  

This kind of alignment isn’t just helpful, it’s a competitive advantage.

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Don’t let your evidence collect dust

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Ask yourself:

• Can your team explain your outcomes in plain English?
• Can your marketing reflect your proof, not just your promise?
• Is your story consistent across product, sales, and exec conversations?
  
  

If the answer is “not quite,” we can help. FitMinded and Best Friend Jack co-lead a workshop called Science to Story, designed specifically for health-tech teams that want to turn complex data into compelling, cross-functional messaging.

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Let’s make your science work harder—for your brand, your team, and your growth.