Image of man working in a genomics lab.

The health-technology
brand agency

Transforming today’s high-potential health-tech startups into tomorrow’s category leaders through superior brand and content marketing.



Best Friend Jack partners with ambitious, venture-backed startups to supercharge growth in pursuit of a shared goal — smarter, faster, more accessible healthcare for all.
Employee wearing super cool covera health T-shirt


Brand Marketing

Best Friend Jack works in lock step with founders and executive teams to forge alignment around your company’s single, most powerful point of differentiation. That's our foundation for a narrative and visual identity that speaks directly to your customers’ highest aspirations.

  • Corporate and  product positioning
  • Rebrands + brand refreshes
  • Website UX + design
  • Naming + logo design
  • Core message platforms
  • Launch advertising
High-value Freenome editorial content


Content That
Drives Results

When it comes to establishing leadership and demonstrating value to customers, we strongly believe in quality over quantity. We deliver strategic, thought-provoking, anchor content pieces that our clients rely on to grow awareness, drive leads, and nurture prospects into customers.

  • Sales enablement
  • White papers
  • Webinars + conferences
  • Infographics
  • Case studies
  • Videos + animations
  • Brochures + one-pagers


CMO Consulting

CMO-level consulting for earlier-stage companies seeking to focus marketing efforts and spend on areas of highest impact. Drawing on 18 years of healthcare marketing leadership to guide strategy, establish KPIs and reporting, and screen and manage employees and vendors.

  • Marketing + brand strategy
  • Establishing and reporting KPIs
  • Prioritization of initiatives + tactics
  • Mentoring and building internal teams
J-face logo mark

Top challenges
we solve for clients

Select your most pressing issues from the list below and
learn how we’ve helped others overcome them.
Your company is shaping healthcare's future, but your brand looks generic and out of date
Your marketing team lacks experience or seasoned leadership
You’re struggling to articulate your unique point of differentiation in the market
Your content isn’t driving leads and you don't know why
Visitors to your website don’t immediately grasp the value of your product or offering
You’re ready to invest in paid media but don’t have a click-worthy ad campaign
Your team lacks consistent messaging when speaking to customers
You have urgent growth goals but aren’t sure where to spend your limited budget
Actium Health
Standing out from the crowd in B2B Healthcare
Company & product renaming
Brand repositioning & messaging
Visual identity design
Web design & development 
Launch campaign media
High-value anchor content
Actium Health
Creating an iconic brand for a revolutionary genomic- diagnostics company
Brand positioning & messaging
Visual identity design
Web design & development 
Conference & recruiting materials
Scientific posters & white papers
Geode Health
Leveraging brand for DTC market differentiation
Brand repositioning & messaging
Visual identity design
Outdoor advertising 
Web design
Launch campaign media
Funnel optimization
Geode Health
Covera Health
Appealing to audiences with competing priorities
Brand positioning & messaging
Visual brand identity
Web design
Master slide library
High-value anchor content
Covera Health
Doctor On Demand
Consumer to enterprise transition
Enterprise positioning & messaging
Sales enablement materials
Member activation campaign
Explainer video
Doctor On Demand
Parsley Health
Developing a multi-audience enterprise strategy
New enterprise brand positioning
Employer and Health Plan Messaging
Enterprise Web Page
Core Sales Materials
Parsley Health


Ready to transform your health-tech brand?

Book a meeting with the Best Friend Jack team for a free consultation on your brand’s strengths and opportunities for growth.