Image of man working in a genomics lab.

The health-technology
brand agency

Transforming today’s high-potential health-tech startups into tomorrow’s category leaders through superior brand and content marketing.

OUR MISSION

Best Friend Jack partners with ambitious, venture-backed startups to supercharge growth in pursuit of a shared goal — smarter, faster, more accessible healthcare for all.

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Employee wearing super cool covera health T-shirt

OUR SERVICES

Transformative
Brand Marketing

Best Friend Jack works in lock step with founders and executive teams to forge alignment around your company’s single, most powerful point of differentiation. That's our foundation for a narrative and visual identity that speaks directly to your customers’ highest aspirations.

Corporate and product positioning
Rebrands + brand refreshes
Website UX + design
Naming + logo design
Core message platforms
Launch advertising

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High-value Freenome editorial content

OUR SERVICES

Content That
Drives Results

When it comes to establishing leadership and demonstrating value to customers, we strongly believe in quality over quantity. We deliver strategic, thought-provoking, anchor content pieces that our clients rely on to grow awareness, drive leads, and nurture prospects into customers.

Sales enablement
White papers
Webinars + conferences
Infographics
Case studies
Videos + animations
Brochures + one-pagers

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OUR SERVICES

Fractional
CMO Consulting

CMO-level consulting for earlier-stage companies seeking to focus marketing efforts and spend on areas of highest impact. Drawing on 18 years of healthcare marketing leadership to guide strategy, establish KPIs and reporting, and screen and manage employees and vendors.

Marketing + brand strategy
Establishing and reporting KPIs
Prioritization of initiatives + tactics
Mentoring and building internal teams

Top challenges
we solve for clients

Select your most pressing issues from the list below and
learn how we’ve helped others overcome them.

Your company is shaping healthcare's future, but your brand looks generic and out of date

Your marketing team lacks experience or seasoned leadership

You’re struggling to articulate your unique point of differentiation in the market

Your content isn’t driving leads and you don't know why

Visitors to your website don’t immediately grasp the value of your product or offering

You’re ready to invest in paid media but don’t have a click-worthy ad campaign

Your team lacks consistent messaging when speaking to customers

You have urgent growth goals but aren’t sure where to spend your limited budget

Actium Health

Standing out from the crowd in B2B Healthcare

Company & product renaming
Brand repositioning & messaging
Visual identity design
Web design & development
Launch campaign media
High-value anchor content

Actium Health

Freenome

Creating an iconic brand for a revolutionary genomic- diagnostics company

Brand positioning & messaging
Visual identity design
Web design & development
Conference & recruiting materials
Scientific posters & white papers

Freenome

Geode Health

Leveraging brand for DTC market differentiation

Brand repositioning & messaging
Visual identity design
Outdoor advertising
Web design
Launch campaign media
Funnel optimization

Geode Health

Covera Health

Appealing to audiences with competing priorities

Brand positioning & messaging
Visual brand identity
Web design
Master slide library
High-value anchor content

Covera Health

Doctor On Demand

Consumer to enterprise transition

Enterprise positioning & messaging
Sales enablement materials
Member activation campaign
Explainer video

Doctor On Demand

Parsley Health

Developing a multi-audience enterprise strategy

New enterprise brand positioning
Employer and Health Plan Messaging
Enterprise Web Page
Core Sales Materials

Parsley Health

Ready to transform your health-tech brand?

Book a meeting with the Best Friend Jack team for a free consultation on your brand’s strengths and opportunities for growth.

SCHEDULE A TIME

5 signs it’s time to rebrand